SERENA THE DOCUMENTARY

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B2B marketing campaign for high profile documentary about Serena Williams for MIPTV festival in Cannes. The campaign included a Speed Serve booth prominently positioned at The Grand Hotel, large scale poster presence in the reception area of the FremantleMedia stand, along with both digital brochure and high spec, saddle stitched, neon printed brochure with spot UV detail to the covers and translucent paper stock inside.