Fashion StartUp

 

B2B marketing campaign at MIPCOM for new show from the makers of Project Runway, Fashion StartUp. The campaign covered large format advertising in the Palais, trade magazine advertising and a printed invitation to view an exclusive online screening of the first episode. The keyart 'sketch to reality' design idea later inspired the opening credits and on-screen graphics for the whole series.

Palais Lightbox at MIPCOM
Palais Lightbox at MIPCOM
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FremantleMedia reception graphic
FremantleMedia reception graphic
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Invitation to view episode 1
Invitation to view episode 1
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Trade advertising and printed invite
Trade advertising and printed invite
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